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Tips for Writers on How to Work Smoothly with a Graphic Artist
Photo courtesy Wikimedia Commons(This graphic shows the lyrics to a classic Disney Song. Can you read it?) Whether on a book cover, a website design, an ad, or even a whole marketing barrage, graphic...
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Hacks for Hacks: The Basics of Author Branding
photo by Rupert Ganzer The highway to publication overflows with cars: luxury behemoths; sensible hybrids; nondescript, windowless vans with strange dents that protrude from the inside. Each bears the...
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PR and Marketing for Self-Publishing: Do’s and Don’ts
It (finally) appears the stigmas once associated with self and indie-publishing are disappearing, or at least waning – though in some cases there are new ones arising and there will always be...
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Dos and Don’ts for a Good Self-Published PR Experience
“I published three novels at big houses to good reviews. Now I’m my own publisher, and the media wants no part of me.” So begins an article that ran last month in Salon.com. Called, The Future is No...
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Why Authors Should Help Other Authors
photo by nicdalic Author Catherine McKenzie returns to WU as our guest today, to discuss a topic near and dear to her: helping other authors. Catherine, who is one of the most generous authors we’ve...
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Expanding Your Brand
I understand my problem exactly. On the one hand, I have a lot of how-to books (on writing and on poker) which sell their asses off because they have just exactly the information that certain people...
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September Roundup: Hot Tweetables at #WU
graphic design by Liam Walsh It’s the end of the month and that time again—the Twitter-tastic roundup. For the sake of readability, I’ve highlighted the top three tweets in each category with Writer...
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What it Takes to Get on NPR
Last week I heard a snippet of Terry Gross’ Fresh Air interview with Eat, Pray, Love author Elizabeth Gilbert. Gilbert has a new book out and was on the show to talk about it. A bit earlier in the same...
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Power in Numbers: Authors Promoting as a Team
Kristina McMorris is the recipient of more than twenty national literary awards. A host of weekly TV shows since age nine, including an Emmy® Award-winning program, she penned her debut novel, Letters...
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Ten Things I’ve Learned from Evaluating Self-Published Books for a Year
Photo by Flickr’s Fabio Hofnik Today’s guest post is by Jessica Bennett. She and Leslie Ramey created Compulsion Reads, a website that seeks to shine the spotlight on quality indie books by endorsing...
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Why Authors Should Help Other Authors
photo by nicdalic Author Catherine McKenzie returns to WU as our guest today, to discuss a topic near and dear to her: helping other authors. Catherine, who is one of the most generous authors we’ve...
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Envy: a Lesson in What Not to Do
A couple of weeks ago, an author in the UK named Lynn Shepherd made one of the more bafflingly boneheaded moves I’ve seen in a long time, by posting a blog on the Huffington Post entitled “If JK...
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The False Divide Between Book Promo and Author Promo
Imagine this: After years of drafting, critiquing, revising, submitting and watching rejections pile up, you’ve finally landed a publishing deal and your book is coming out in several months. Over...
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To Promote or Not To Promote: An Existential Question
It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is...
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How To Fire – and How Not to Fire – Your Publicist
picture by Nic McPhee Publicist. It’s like a dirty word. In fact, I’m calling it today’s Dirty Word of the Day. Once, I needed help with an author contract and reached out to a woman about hiring her...
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The Dozen New Digital Rules Authors Need to Know
“Choosing anonymity is choosing irrelevance.” Eric Schmidt, Google’s Executive Chairman, author of The New Digital Age. Today’s guest is Carole Jelen, an author, former publishing editor, and literary...
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9 Easy & Inexpensive Ways to Promote Your Audiobook
Photo by The Preiser Project. Back in July, I wrote a post about my reluctant journey into the seemingly overwhelming world of audiobook production and the lessons I learned along the way. I shared my...
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What You Pay for When You Hire a PR Firm
Let’s say your book is coming out in several months, and you fall into the camp of those who want to put some time and resources into promoting it. Knowing that that your publisher can’t commit to...
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What Your Writer’s Resume Says About Your Chances for Recognition
Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more...
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Beware: The Shady Side of New Publishing Opportunities
Once upon a time, there was vanity publishing. Remember? Those were the days when self-publishing had a very bad rap. Not so much because the books’ quality was shaky (though that tended to be true),...
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