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The Art of the Author Interview
image by CannedTuna Author interviews are very much on my mind these days from two perspectives: as the interviewer and as the interviewee. As the interviewee, I’m talking a lot these days about my...
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Social Media Phobic? Facebook is (Still) Your Friend
The news about Facebook’s embroilment in a data-harvesting-cum-political scandal kind of makes us all want to unfriend the platform for good. For sure, our collective conscience would be cleaner and...
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Dealing With Book Promotion Fatigue
image by Guillaume Joly Writers get tired. The process of writing, of editing, of writing some more, of editing some more, of searching for representation, of reworking the book yet again, of waiting...
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How to Keep Your Book Promotion Going Strong for Years: Interview with Anjali...
In the publication world, there’s a tremendous amount of focus on the publication date as THE time for publicity and promotion. I’ve seen authors throw up their hands the week after publication, when...
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Gearing Up for Getting Out: The Conference Experience
This post will appear two days after I and my wife return from this year’s Bouchercon, “The World Mystery Convention.” I’m writing it as I prepare to make the trip. September 6th through 9th fellow...
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Attempting to Control the Outcome of Book PR or Marketing Can Backfire (and...
When your book launches, you naturally have a vision of where you’d like it to go and what you’d like to see happen. Reviews, interviews, readers, sales… Maybe fame and fortune! (Truth be told, many...
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Bucket List for Writers
Um, I don’t think this is the kind of bucket they’re talking about… I believe it’s healthy to have goals. After all, having something to aim for can give us a sense of purpose, and can help us keep our...
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One Important Way You Can Help Your Book Publicist
As your book’s publication date approaches, it’s natural to turn to the pros involved in its promotion — your in-house publicist, the independent PR firm you’ve hired, or both — and ask: “What can I do...
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Consider these 8 Marketing Tips in 2019
We are so excited to welcome our newest contributor to Writer Unboxed—-Ann-Marie Nieves! Ann-Marie is the founder of the highly respected company Get Red PR, with expertise in PR, advertising,...
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Planning Your Own Book Launch
Your book is coming out soon and you want to mark its entry into the world. You don’t want it to just slide out unnoticed amongst the serried ranks of ‘New Releases’ in the bookshops. You want it...
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The Art of the Book Event: 9 Tips
It was nearing 8:00 PM on a New York City summer evening and a group of friends and colleagues had gathered at a popular book event to hear a much beloved author read from her latest. We were hugging,...
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Your Facebook and Marketing Questions Answered
You have questions about getting reviews for your books, about reaching the right readers. You work hard at social media but aren’t quite sure if it’s doing anything to build your brand. You’ve heard...
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Embracing Small Victories
Here’s your homework… Next time you’re at your local gift shop or office supply store, pick up a little notebook (and a super awesome pen). Begin paying very close attention to your physical and...
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We Need Drama: A Conversation With Novelist Frank Strausser
I appreciate advice, and I especially like tips. I may not use a specific tip in my own life, but I’ll store it my head and pull it out when someone else might need it. And you writers, you always...
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Money to Write By: A Brief Guide to Grants for Writers (Part I)
For aspiring fiction writers, the typical model of professional practice is to write the whole thing then shop it around, whether to agents, publishers, or directly to readers through self-publishing...
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Do I Need a Platform and If So, How High?
In 2010, when I first dipped my toe into the publishing world, the biggest mystery to me was—besides figuring out the difference between a query and a synopsis—this thing called a “platform.” At the...
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No Filters Here: Why We Need to Put More Value on Social Media Relationships
L to R: Amy Poeppel, Rochelle Weinstein, Lauren Margolin, Elyssa Friedland, Lisa Barr I spend a lot of time on social media, particularly Facebook. I am an unashamed voyeur (you’ll rarely see me post),...
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A New Year Brings Fresh Author Envy
“Okay, I’m a little, teeny bit jealous of a few writers,” I admitted to another debut author via the anonymity of Facebook Messenger. “I am SOOOO jealous,” she typed back. Behind the confessional...
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We Need More of That
I started off 2020 completely and utterly exhausted. And because I’m a Type-A tiny business-owning mom of two children under the age of 7, the exhaustion, while expected, is also partly my own doing....
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You Had Me at the Title
People often ask me what I’m reading and sometimes I forget. What’s the name of that book again? But then some book titles stick to my brain like a gecko clinging to a wall. They take root inside me...
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