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All the Light, All the Love
Photo by Stokpic I intended to write about new marketing communications strategies I’ve seen in the book world these days, but given the current pandemic and it’s impact on our industry, I’m going to...
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The Sunny(er) Side of Launch Event Cancellations
It’s so good to be back here on Writer Unboxed after a year’s sabbatical hunkering down and focusing solely on my work helping authors build buzz and visibility at BookSavvy PR. I’ve missed being an...
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Money to Write By (Part 2): Writing a Killer Proposal
I promised to follow up my last blog post on searching for relevant grants with a post on how to write a killer proposal. Well, here we are, at my next blog post, but also in another world. One with...
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9 Authors on Hope
Photo: Voltamax-60363 I was on the phone with author Barbara Taylor Bradford on Tuesday morning. We were just having a check-in to see how things were going in quarantine. I complained about my...
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Communications in 2020: What Do Authors Value?
Photo by Retha Ferguson I think constantly about value. What will bring value to my client’s book—the write-up in People, the outreach to book clubs, the branded swag for influencers, a radio satellite...
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Publishing in a Pandemic: An Insider Interview with a Book Publicist
The first half of this year has been a monumental test in flexibility and resilience for authors and everyone in publishing. My debut novel, The Kindest Lie, will release on February 9, and that...
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Spoilers Won’t Spoil Your Book Promotion. How to Use Them to Pull Readers In.
Spoiler alert: this post is not going to talk about COVID-19 or the state of our world and the ways in which we’ve all needed to adjust. But it is going to look at the pandemic as an example of...
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PR: When a client genre jumps
John Cunningham, my longtime client, called during the height of COVID, when many of us were either crying daily or making sourdough, to say he had dusted off an old manuscript, re-wrote much of it...
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Published Authors Share Wisdom from their Debut Journeys
Publishing a book is the scariest, most exhilarating thing I’ve ever done. It’s hard to believe that my debut novel, The Kindest Lie, will enter the world in less than a month. One of the best parts of...
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Book Promotion is a Marathon Not a Sprint
“My publisher told me that sales numbers the week of publication will make or break my book’s future. Let’s hurry and make sure as much news as possible goes live that week!” “With my publication...
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I Choose Joy, Dammit!
I should not be writing this post right now. I should be working on my second novel, which is due to my editor, in three days. I should be promoting my first book, which just launched three weeks ago....
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How to Celebrate New Releases
My latest book, a YA speculative fiction novel titled The Ghost Squad, is out this week. I’m delighted, of course–and thank you so much to WU for helping me celebrate its release with a Take Five...
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Book PR and Marketing Questions Answered
Earlier this month, Greer Macallister wrote a post for WU entitled, All the Things I Don’t Know, which struck a chord. In this day and age of double-masking, remote learning, and where should I get my...
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Who’s Who in Your Publishing Village
As a debut author not long ago, I was desperately uninformed about who’s who in the publishing world. I knew I’d be working closely with my agent from day one, and ultimately the editor who acquired...
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Cooking up Great Book Buzz: An Author’s Experience
In an earlier post for WU, I wrote about the process of writing my audio-first novel for adults, A Hundred Words for Butterfly, and how it had differed from other novels I’ve written, because of the...
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Success Without Self-Promotion
image by SEWphisticate Self-promotion isn’t the most famous naughty s-word, but it can still feel like a bad word to today’s authors. I hate self-promotion, you might say. I’m so sick of talking about...
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Book PR and Marketing Questions Answered Part V
This has been on my brain for some time, and what better time to write about it than the holiday season. Here goes… I believe we’re forgetting to say our thank you’s. I also believe that because of...
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Who Are You Writing For?
What do I, as an author, owe to myself? What do I owe to my publisher? To my readers? I think about this often as I promote my debut novel, Waiting for the Night Song, while simultaneously revising my...
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An Introvert’s Guide to a Public Online Presence
Please join us in welcoming Tessa Barbosa as our newest WU contributor! Tessa will see her debut novel published next year, and we’re thrilled to share the journey with her. Welcome, Tessa! When your...
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PR and Marketing Questions Answered Part VI: What’s New in 2022
Credit: Canva Several years ago in a campaign wrap-up call for an author’s first self-published book (she had a few books with big houses in previous years), she commented to me that she was...
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